Jul 30, 2018
Herman Miller was founded by D. J. De Pree in 1923 and is one of the most profitable in the Fortune 500. While it’s #456 in revenue, it’s #7 in profit. Isn’t that incredible? This is because revenue never equals profit. Revenue is top-line, and profit is bottom-line. Are you wondering how to get more profit, and...
Jul 23, 2018
In 2010, in Los Angeles, my good friend Dave Buck (the CEO of CoachVille) taught a session to my students at the Ultimate Internet Bootcamp. While on stage, he talked about how life is a game, and in all coaching, the best way to coach someone is to identify what game they’re playing and how they’re playing it. The...
Jul 16, 2018
In 2016, my friend Ryan asked me if I would support him for his first product launch, The Ask Method Training. It ended up being pretty successful, and generating over $3 million in revenue in just two weeks. The problem, though, was his profits. After the fees, advertising, joint venture payouts, refund requests, and...
Jul 9, 2018
In 2002, I tapped into a 2400-year-old technology that the most revered universities across the globe embrace: the Socratic Method. This method involves asking questions. When you’re thinking about applying this to your sales presentation, keep this in mind: the question mark looks like a hook. It draws people in....
Jul 2, 2018
In 2006, I sat in a converted office in my home in California. My wife and children were asleep, and I wondered what the topic should be for the next course I wrote. In 2001, I had developed the course Marketing With Postcards, which earned me nearly $1 million. At that point, I wasn’t great at creating traffic, but I...