Dec 30, 2019
We all have our places in the world. The places we go to do various activities such as live, work, and play. Ray Oldenburg, a sociologist who wrote about the 3rd place in the late 80s, revealed that we all have our 1st place, home and a 2nd place, work, but we need a 3rd place for our souls.
For many, the 3rd place...
Dec 16, 2019
Have you ever heard of the Domino Effect? Gary Keller and Jay Papasan discuss this effect in their book The ONE Thing. Linked to the Domino Effect is the 1st Domino Principle. On November 13th, 2009, in the Netherlands, 4,491,863 dominos were lined up and toppled down with just one flick of the finger. This made the...
Dec 9, 2019
Many years ago, in northern Asia, a samurai approaches a monk to discern the difference between good and evil. The monk replies by stating that he will have nothing to do with the samurai, which enrages him. The monk’s response to the samurai’s behavior is enlightening.
The anger shown by the samurai is considered...
Dec 2, 2019
Roy H. Williams, the Wizard of Ads, wrote a fantastic piece in his April 10, 2010 Monday Morning Memo. Listen in to learn how relevance and credibility come together to realize the creation of dynamite ads.
What is it that most ad copywriters lack? The ability to marry relevance and credibility to inspire the reader to...
Nov 25, 2019
We’re traveling back to the 1930s in New York City. At the time, the country is gripped by the Great Depression and many people lost everything they had ever had. One day, on a bench in central park, a printer was considering taking his own life. This printer was in dire straights because he was losing everything of...