Jan 28, 2019
Did you know that the BandAid had its birth in the kitchen of a woman who was inexperienced at cooking and hurt herself frequently? Her husband, Earle Dickson, was an employee of Johnson and Johnson. He found himself getting plenty of experience bandaging his new wife’s hands as she was cooking, and realized that if...
Jan 21, 2019
Back in 2012, I was one of the beta testers for Google Hangouts. Every week, I would use the platform to deliver a topic that I thought would be worthy of my students’ attention as a free public service. I did the same thing week after week, and we had a really good run for a few years. Then my confidence in the...
Jan 14, 2019
In 2001, I set out to find a marketing niche that I could dominate. Many were already occupied by great marketers, so I wanted to find one of my own. That was when I came out with a course on marketing with postcards. The course was a three-ring binder and included a physical CD. It was expensive to produce, but I did...
Jan 7, 2019
You’ve probably heard of Chicken Soup for the Soul, but do you know the famous story that didn’t make it into the books? The story of Kyle is about how compassion can not only save a life and create a best friend for life, but also keep customers for life.
In case you haven’t heard it, this story (told by...