Mar 30, 2020
Most people, including me, think that increasing business is a complex, giant burden of thousands of possible tactics that one can try. Thankfully, Jay Abraham has taught me how to take the complex and make it simple.
There are three keys to growing your business, and as long as they are used in the right sequence, growth is inevitable. Now the three keys are increasing new client transactions, increasing transaction price, and increasing transaction frequency. But these keys are out of order.
Of the three keys, which do you think is the most expensive tactic? Generating new leads and nurturing new clients of course. This is why, when you are looking to grow, you should first focus on increasing your prices, then your sales frequency, and lastly focus on new clients.
A flawed execution with a brilliant strategy will always win the day. Listen in as I share:
If you stay to the end, I give you the price increase strategy that is proven to increase your revenue without impacting your client retention. Focus on the backend nurturing of your clients and you’ll see dramatic growth in your business.
In This Episode:
[01:33] - Welcome back to All Selling Aside.
[04:12] - Learn the three key insights you’ll learn by listening to this episode.
[06:04] - Most people feel that increasing business is complex. Learn why.
[08:13] - What are the three keys to growth?
[09:00] - Learn the correct sequence for business growth.
[11:00] - Which is the most difficult and costly key?
[12:40] - What is the key sequence to grow your business?
[15:13] - Why you should focus on your backend strategy before their front-end.
[16:14] - Take a quick pop quiz to determine which scenario leads to gross.
[18:39] - How to properly increase your prices.
[23:00] - The Alexism is, “Actions are better than conversations. ‘Well done is always better than well said.’ Ben Franklin.”
[23:41] - Hear a quick review of the key insights in this episode:
[25:20] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[26:54] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series