Apr 30, 2018
Around the time of the Depression, a young entrepreneur was the number one printer in New York City. However, his attitude was bad, and he started to lose clients, team members, and even his family. Before long, he couldn’t sustain being in business, and found himself unable to pay his bills. Things got so bad that he...
Apr 23, 2018
Remember Aesop’s fables? These stories were full of political points and lessons for listeners to learn. As you know if you’ve been listening to this podcast, storytelling is central to selling through ethical influence. So, let’s explore one of Aesop’s stories!
Once upon a time, there was a donkey who was...
Apr 16, 2018
Let me share a quick story from several hundred years ago: people used to believe that a heavier object would fall faster than a lighter one. One day, Galileo dropped two cannonballs and found that they landed at the same time. This was significant because one of the cannonballs weighed twice as much as the other. If...
Apr 9, 2018
In 2016, a former partner and I had launched a product that we had worked on for about a year. We grew a list of 85,000 people, and during our two-week launch based on Jeff Walker’s Product Launch Formula, we expected to generate $2 million to $3 million. Instead, we generated less than $400,000 in gross sales—and...
Apr 1, 2018
I’m friends with David Perdew, who runs Novice to Advanced Marketing System (NAMS). In 2015, David hired me to coach him to do two new things: to get pre-registrants for the following year, and to sell a high-end offer.
When it came time for him to make the offer, people asked, “What’s in the offer?” My...