Apr 27, 2020
Imagine a fish swimming upstream. There are several fish in the world that do this, the most easily recognized would be salmon. Imagine how hard they work fighting the current to get to their desired location.
This is what happens when you upsell. You’re fighting against gravity working to pull people up your offer...
Apr 20, 2020
Have you ever had someone start a story by presenting several scenarios and leaving them open ended. For instance, have you ever told your kids to grab their shoes and coat and get in the car… you have a surprise for them. What was their reaction?
If they started breathlessly asking you about the surprise and you...
Apr 6, 2020
The concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017. Ryan Deiss, a former mentee turned mentor, was speaking on the power of understanding the humanity of business.
When you’re selling anything, you’re selling an emotion. When something goes wrong, it’s...